A quick recap of this week’s RBS Meeting.
Our members came together again for another morning of support, referrals and collaboration.
Featured Presentations
We heard more information from three members; Amanda from Bra Town and West Coast Swimwear, Singh from Impeccable Hand Car Wash, and Davina from La Pachamama Natural Health, who each took the stage for 5 minutes.
From Amanda, we heard of the importance of customer service and really taking the time to understand your customer’s needs. This is something they really focus on at their store and as a result, they have customers travelling from all over Perth to shop with them in Waikiki.
From Singh, we heard of how a little maintenance can save you money, and in many cases increase the value of your vehicle. Regular cleaning keeps your car in better condition and saves costly work repairing the paint and interior down the line.
And from Davina, we were reminded about how all of our efforts in building and growing our businesses are in vain if we aren’t around, or have the health to enjoy it.
Group Discussion
As always there were lots of referrals and thanks given for work that’s been done and lots of ideas shared.
One topic that was hotly discussed is whether or not print advertising is still relevant in our very digital-focused world.
Not everyone believes it is, with some saying that the only advertising they do now is online. They say that online advertising directs people to their website and it can be tracked so they know how many people are visiting and they can measure how effective their advertising is.
Others argued that whilst it can be harder to measure effectively, print advertising still draws in many customers and that they see a sharp decline in business when they stop advertising in places like the local newspaper.
Ultimately, it comes down to making sure you keep track of your advertising spend, and also measuring where your customers are coming from. This can be a lot easier online, but there’s nothing wrong with going old-school and simply asking your customers… “Where did you hear about us?”
