We had another engaging and informative meeting at yesterday’s RBS Breakfast Club event. It was a fantastic opportunity to connect with fellow business owners and learn from each other. We played a fun icebreaker game of “Two Truths and a Lie,” and it was fascinating to discover some interesting work histories among the group.
One of the key highlights of the event was the conversation about building trust with our customers. We discussed various strategies and shared examples of how to establish and maintain trust in our businesses. We also had insightful discussions on what not to do when it comes to building trust with customers.
Ben from ID Automotive shared a cautionary tale about a customer who needed a replacement engine for their vehicle. This particular engine was hard to find second-hand in Australia, so Ben and his team were ecstatic when they found a seller who claimed to have a tested and reliable engine in stock. The seller ensured them that they had seen the engine running and had conducted all the standard tests. The engine arrived and appeared to be in pristine condition. However, as soon as they started the car coolant started leaking from multiple places. Ben and his team immediately contacted the seller, only to be informed that the engine had in fact not been tested and had been pulled from a car with extensive front-end damage.
This story highlighted the importance of thoroughly verifying suppliers and conducting due diligence to ensure the quality and reliability of products or services, especially when dealing with hard-to-find items. It underscored the significance of building trust with reputable and trustworthy partners in business dealings to avoid costly and time-consuming setbacks.
Building trust with customers is paramount for any business. Trust is the foundation of strong and lasting customer relationships. It is earned through consistent and reliable service, transparent communication, and delivery of promises. Trust also leads to customer loyalty, positive word-of-mouth marketing, and increased customer retention.
In today’s competitive business landscape, building trust with customers is more critical than ever. It creates a positive reputation for your brand, fosters customer loyalty, and ultimately leads to business growth. Remember, trust takes time to build, but it can be easily lost if not maintained.
Karen from Duxbury Accounting shared valuable insights about her business and provided some tax and accounting tips for everyone as we approach tax season. She also highlighted that saying “Get me the best tax return possible” to your accountant is stating the obvious and not the most effective approach.
We would like to extend our gratitude to Jon from My Getaway Driver for providing the photo we’re using with this post. Thank you, Jon!
If you haven’t attended an RBS Breakfast Club event yet, we encourage you to join us for our next meeting. Your first visit, including breakfast, is free, but RSVPs are essential. Come and network with fellow business owners, learn from each other, and grow your business. Contact RBS Breakfast Club today to register for a future meeting.
